The first thing to consider when you are planning to buy a watch is, what is your purpose? Will you use it to time your lap speed, your flying speed, or your lunch hour? The wide availability of watch styles and features allows you to pick the watch that fits your needs, style, and taste perfectly.

Form & Function
The list below will help you choose the right features for your purposes:

Casual
Look for casual features that ensure you can keep your mind on taking it easy. Choose a watch with a comfortable wrist band and higher water resistance so you don't have to worry about your watch when you're reaching in the cooler for a drink or slipping in for a swim. View our casual watches for men and women styles.

Dressy
For a more formal look, choose a watch that matches your apparels. A stainless steel bracelet band and a black face perfectly match a black sweater and gray pants. Or if you wear a leather belt, choose a watch with a matching black or brown leather band.

Diving
Look for screw-down crowns and casebacks and extreme water resistance. Also, a unidirectional bezel helps you keep an eye on how long you've been underwater.

Racing
Whether you're in a car, a plane, on a bicycle, or on foot, these watches will help you measure your time. To find your miles per hour, rotate the tachymeter to target your exact speed, then set the elapsed timer to pinpoint the distance you covered. Some watches even store lap times and split times.